Short VideoBeauty & Personal Care

Yozy

Driving Yozy's brand awareness and sales through a viral short-video content strategy, combining trend-jacking with authentic product storytelling on TikTok.

500K+

Video Views

+180%

Sales Uplift

4.2x

ROAS

The Challenge

Yozy, a beauty and personal care brand, had quality products but struggled to create TikTok-native content that resonated with UK audiences. Their existing social content felt too polished and 'advertorial', failing to gain organic traction on TikTok.

Our Approach

TGen's short-video team developed a TikTok-native content strategy that transformed Yozy's brand communication from polished but inert advertising into authentic, shareable stories. We produced 60+ short-form videos, implemented a rapid content testing framework, and integrated TikTok Shop product links directly into high-performing organic content.

Developed a TikTok-native content strategy focused on authenticity, trend-jacking, and storytelling.
Produced 60+ short-form videos optimised for TikTok's algorithm — mixing tutorials, before/after reveals, and trend participation.
Implemented a rapid content testing framework: produce 10 concepts, identify top 3, scale winning formats.
Integrated product links and TikTok Shop tags into high-performing organic content.
Trained Yozy's internal team on TikTok content creation best practices for sustained organic growth.

The Results

The content campaign generated 500K+ video views and drove a 180% uplift in sales with a 4.2x ROAS. The top-performing video accumulated 85K views, while the rapid testing framework established a repeatable content production process that Yozy's internal team could sustain independently.

500K+

Total Video Views