Our Story
Building Europe's Most
Powerful TikTok Ecosystem
TGen Limited was founded with a single conviction: TikTok would redefine commerce in Europe, and the brands that moved first would win. We built the infrastructure to make that possible.
How We Started
From a Single Studio to
a European Network
TGen Limited was established in Manchester — a city with deep roots in manufacturing, fashion, and digital culture. We saw an opportunity that others missed: TikTok wasn't just a social media platform, it was becoming the most powerful commerce channel of our generation.
We invested early. We built professional live streaming studios equipped with broadcast-quality lighting, audio, and real-time analytics. We recruited and trained creators. We developed partnerships with brands that wanted to tap into TikTok's enormous buying audience.
Today, TGen Limited is the UK's largest TikTok live streaming base operator, with operations in Spain and Germany, a roster of 500+ creators, and a growing portfolio of brands generating millions in TikTok-driven revenue.
Headquartered in Manchester
51C Derby Street, Manchester M8 8HW. Our flagship facility houses 12 professional live streaming studios and a full creator training academy.
Pan-European Operations
With active operations in Spain and Germany, TGen is building the largest TikTok commerce infrastructure network in Europe.
Measurable Results
Our brand partners average 340% GMV growth within the first 90 days. Creator graduates average 100K+ followers within 6 months.
Milestones
The TGen Journey
TGen Limited Founded
Incorporated in England and Wales (Company No. 13842803). Opened first live streaming studio in Manchester with a team of 5.
First 50 Creators Onboarded
Launched our creator incubation programme. First cohort of 50 creators trained and monetising on TikTok within 90 days.
TikTok Shop Launch
Partnered with TikTok UK at the launch of TikTok Shop. Became one of the first agencies to offer end-to-end Shop management.
Studio Expansion — 12 Bays
Expanded Manchester HQ to 12 professional live streaming bays, each equipped with broadcast lighting, chroma key, and real-time analytics.
European Expansion: Spain
Opened operations in Spain to serve the rapidly growing Spanish-market TikTok audience and European brands.
Germany & Beyond
Expansion into Germany marks TGen's third European market, positioning the company to serve DACH brands and creators at scale.
Leadership
The Team Behind TGen
Operators, creators, and technologists united by a passion for TikTok commerce.
Operations Director
Head of Operations
Oversees TGen's studio network and creator operations across all three European markets. 10+ years in media and live events.
Creative Director
Head of Content
Leads TGen's short video and live content strategy. Former TikTok creator with 2M+ followers and deep algorithm expertise.
Growth Director
Head of Brand Partnerships
Manages relationships with TGen's brand portfolio. Specialises in TikTok Shop scaling and affiliate marketing programmes.
Creator Lead
Creator Incubation Manager
Scouts, onboards, and develops TGen's creator roster. Has helped 200+ creators achieve their first 100K followers.
Tech Lead
Head of Technology
Builds and maintains TGen's analytics infrastructure, TikTok Shop integrations, and internal tooling.
Spain Director
Country Manager, Spain
Leads TGen's Spanish operations, managing local creator relationships and brand partnerships for the Iberian market.
What We Stand For
Our Core Values
Move Fast
TikTok trends move at lightning speed. So do we. Speed of execution is a competitive advantage we protect fiercely.
Results First
We measure everything. GMV, views, follower growth, ROI. Our clients succeed because we never stop optimising.
Creator Respect
Creators are at the heart of everything we build. We invest in their growth, protect their brand, and share in their success.
Think European
From day one, we've built for scale across Europe. Language, culture, and market dynamics are built into every strategy.
Join the Movement
Ready to Be Part of
Europe's TikTok Story?
Whether you're a brand looking to grow or a creator ready to go professional, there's a place for you at TGen.