OQQ
Activating a curated creator network to establish OQQ as a trending activewear brand on TikTok UK, driving scalable affiliate-powered sales growth.
£200K+
Campaign GMV
50+
Creators Activated
3.5x
ROAS
The Challenge
OQQ, a popular activewear and shapewear brand, wanted to break into the UK TikTok market but lacked local creator relationships and TikTok-specific marketing expertise. Their products had strong reviews on Amazon but minimal TikTok presence.
Our Approach
TGen's creator partnerships team built a curated network of 50+ UK-based fitness and fashion creators specifically selected for OQQ's brand positioning and audience fit. We managed the full campaign lifecycle — from creator recruitment and product seeding to content briefing, performance tracking, and ambassador conversion.
- Recruited and vetted 50+ UK-based fitness and fashion creators aligned with OQQ's brand positioning.
- Designed a tiered affiliate commission structure to incentivise high-performing creators.
- Provided creators with product samples, content briefs, and brand guidelines for authentic promotion.
- Managed campaign logistics including product seeding, content approval, and performance tracking.
- Identified top 10 performing creators for long-term ambassador partnerships.
The Results
The creator campaign generated £200K+ in GMV at a 3.5x ROAS, with 200+ pieces of authentic content produced across the 50-creator network. Ten top-performing creators were identified for long-term ambassador partnerships, building a sustainable affiliate channel for ongoing growth.
£200K+
Campaign GMV
50+
Creators Activated
3.5x
ROAS
200+
Content Pieces Created
10
Long-Term Ambassadors
"TGen's creator network gave us instant access to engaged fitness audiences we couldn't have reached on our own. The ROI speaks for itself."
Marketing Director
OQQ, OQQ
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