Halara
How TGen's multi-account live streaming matrix drove record-breaking Black Friday sales for Halara UK, generating £800K+ in GMV through 1,000+ hours of professional live streaming.
£800K+
GMV Generated
1,000+
Hours Streamed
15K+
Orders Fulfilled
The Challenge
Halara, a fast-growing athleisure brand, needed to scale their TikTok Shop presence in the UK market ahead of the critical Black Friday sales period. With limited live streaming expertise and no established broadcast infrastructure, they risked missing the biggest e-commerce event of the year.
Our Approach
TGen deployed a comprehensive multi-account live streaming matrix strategy, purpose-built to maximise GMV during the highest-value retail window of the year. We assembled a professional broadcast team and built the operational infrastructure to sustain 16+ hours of daily live commerce coverage across four simultaneous accounts.
- Deployed a 4-account live streaming matrix strategy, operating multiple TikTok accounts simultaneously to maximise audience reach and GMV.
- Assigned 10+ professionally trained live hosts across rotating shifts, ensuring 16+ hours of daily coverage during peak periods.
- Implemented real-time GMV tracking dashboards enabling instant strategy adjustments during broadcasts.
- Developed product-specific scripts and flash-sale mechanics tailored to Black Friday audience psychology.
- Coordinated with Halara's supply chain team to ensure inventory alignment with live promotion schedules.
The Results
The Black Friday campaign delivered £800K+ in GMV, with a record single-day figure of £120K. The multi-account matrix strategy ensured maximum audience reach while the professional host team maintained high energy and conversion rates across 1,000+ hours of streaming.
£800K+
GMV Generated
1,000+
Hours Streamed
15,000+
Orders Fulfilled
10+
Live Hosts Deployed
4
Accounts in Matrix
£120K
Peak Day GMV
"TGen's live streaming infrastructure transformed our Black Friday from a single-channel effort into a multi-account powerhouse. The results exceeded our most optimistic projections."
E-commerce Director
Halara UK, Halara
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