FeelinGirl
Building FeelinGirl's self-operated live streaming channel from zero to consistent daily revenue, achieving 250%+ hourly GMV growth and doubling conversion rates.
£350K+
Monthly Store GMV
+250%
Hourly GMV Growth
2x
CTOR Improvement
The Challenge
FeelinGirl, a shapewear brand with £350K+ monthly store GMV, had virtually zero self-operated live streaming capability. Despite strong affiliate and marketplace sales, the brand was missing the highest-margin sales channel — direct live commerce.
Our Approach
TGen built FeelinGirl's entire self-operated live streaming infrastructure from scratch, establishing a consistent broadcast schedule and deploying trained hosts within just 5 weeks. Our team developed Christmas-themed live content that outperformed standard Black Friday campaigns, while continuously optimising for conversion rate and hourly GMV.
- Built FeelinGirl's entire self-operated live streaming infrastructure from scratch within 5 weeks.
- Executed 35+ live sessions in the first month, establishing a consistent broadcast rhythm.
- Developed Christmas-themed live content that outperformed Black Friday campaigns by 28%.
- Achieved record CTOR (click-through-to-order rate) of 8.26% in peak sessions.
- Grew account followers by 445% through optimised content and live audience engagement.
The Results
In the first month alone, TGen executed 35+ live sessions for FeelinGirl, achieving a peak CTOR of 8.26% and growing the account's follower base by 445%. The programme established a sustainable self-operated live commerce channel contributing to the brand's £350K+ monthly store GMV.
£350K+
Monthly Store GMV
+250%
Hourly GMV Growth
2x
CTOR Improvement
+445%
Follower Growth
8.26%
Peak CTOR
"Going from zero live streaming to consistent daily revenue in just 5 weeks was something we didn't think was possible. TGen made it happen."
Operations Manager
FeelinGirl UK, FeelinGirl
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