Avidlove
Launching Avidlove's self-operated TikTok live streaming from scratch, building a professional broadcast operation to capture the fast-growing UK intimate apparel market.
£60K+
Monthly Store GMV
25+
Live Sessions
0→1
Self-Op Channel Built
The Challenge
Avidlove, backed by Saiwi Technology, had strong brand recognition in intimate apparel but relied entirely on affiliate creators and marketplace traffic. With zero self-operated live streaming capability, they were leaving significant revenue on the table in the fast-growing UK market.
Our Approach
TGen launched Avidlove's first-ever self-operated TikTok live streaming programme, deploying trained hosts with specialist expertise in intimate apparel presentation. We established 25+ live sessions in the first month and developed a 90-day roadmap for scaling to consistent hourly GMV targets.
- Launched Avidlove's first-ever self-operated TikTok live streaming programme with dedicated trained hosts.
- Completed 25+ live sessions in the first month, establishing baseline performance metrics.
- Benchmarked against category leader Liliosa (£77.5K GMV, 96% self-operated) to set ambitious growth targets.
- Developed intimate apparel-specific live presentation techniques balancing product showcase with platform compliance.
- Created a 90-day scaling roadmap targeting hourly GMV of £200+ and 30% self-operated revenue share.
The Results
Avidlove's first self-operated live streaming programme generated £60K+ in monthly store GMV from its inaugural month. With 25+ live sessions completed and a clear scaling roadmap in place, the programme has established the foundation for significant self-operated revenue growth in the UK market.
£60K+
Monthly Store GMV
25+
Live Sessions
0 → 1
Self-Op Channel Built
£200/hr
Target Hourly GMV
90-day
Scaling Roadmap
"TGen understood the unique challenges of live-selling intimate apparel. Their hosts are professional, their strategy is data-driven, and the early results are very encouraging."
UK Market Director
Avidlove, Avidlove
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